DELIVER Visual Experiments – Style Guide

I’ve done enough experimentation now that I can begin to see the identity emerging. This post is a work-in-progress collating some of that into a cohesive guide.

• https://www.skyscanner.net/about-us/brand

Colour Palette

Type/Lettering

Symbols

Textures

I also think it’s worth looking into the language and tone of voice, given that I’m writing the content.