DELIVER Journal – Market Research and analysis

04 DELIVER, Collaborators, Journal

After planning the journal in more detail I realised that in order to make the it clearer to navigate, and to help distinguish between the different seasons and themes, I need to visually differentiate between phases.

I’ve decided to stick with the UK seasons as a framework – Spring, Summer, Autumn, Winter. These are secular and easily understood. At this point I’m torn between producing 4 separate journals, one for each season, or having one year-long one. I’ve compiled a survey to ask potential users what they would prefer.

The things I am keen to know:

  • Some general info about how people interact with nearby nature
  • Whether they feel like they should be engaging with nature more than they currently are
  • Journals – do people already use them, would they use one, and if so what format would they like it to take

I sent the survey out on social media and had over 150 responses:

https://docs.google.com/spreadsheets/d/1uQnDfOCETc98MDsiPNpj5tC_ePWLYJ1Hi1EFFl5huUQ/edit#gid=1403448965

Forms response chart. Question title: How often do you actively take notice of nature?. Number of responses: 160 responses.

Forms response chart. Question title: Would you be interested in a journal that provided prompts and ideas for exploring the nature on your doorstep?. Number of responses: 160 responses.

Forms response chart. Question title: Would you prefer.... Number of responses: 160 responses.

Forms response chart. Question title: Would you prefer to do activities.... Number of responses: 160 responses.

These results helped me to firm up some things. Firstly, that people would like to connect more with nature. Secondly, that a lot of people would potentially be interested in the journal.

Perhaps most helpfully, people would prefer 1 journal to use for a full year, rather than 4 smaller ones, and that most people would rather have activities to do as and when they are in the mood for them, rather than on a schedule.