DELIVER Journal – Market Research and analysis
After planning the journal in more detail I realised that in order to make the it clearer to navigate, and to help distinguish between the different seasons and themes, I need to visually differentiate between phases.
I’ve decided to stick with the UK seasons as a framework – Spring, Summer, Autumn, Winter. These are secular and easily understood. At this point I’m torn between producing 4 separate journals, one for each season, or having one year-long one. I’ve compiled a survey to ask potential users what they would prefer.
The things I am keen to know:
- Some general info about how people interact with nearby nature
- Whether they feel like they should be engaging with nature more than they currently are
- Journals – do people already use them, would they use one, and if so what format would they like it to take
I sent the survey out on social media and had over 150 responses:
These results helped me to firm up some things. Firstly, that people would like to connect more with nature. Secondly, that a lot of people would potentially be interested in the journal.
Perhaps most helpfully, people would prefer 1 journal to use for a full year, rather than 4 smaller ones, and that most people would rather have activities to do as and when they are in the mood for them, rather than on a schedule.