Nearby Nature Project

The Nearby Nature Project is a design and research-led enterprise concerned with improving well-being by connecting people to the nature thriving on their doorstep. This was my thesis project for my MA Graphic Design.

The brief

Create a pitch document in the form of an interactive PDF. This needs to showcase products, features and marketing mockups.

What I did

The products contain vibrant colours and handmade graphics so I chose to keep the document minimalist. I created high-quality images to showcase the work, and chose background colours for the photos that fitted with the project branding.

Hero text and body text was written in Bookmania, as it offers alternate characters that echo natural shapes.