To provide a set of layout templates for the publication. Since this is an arts organisation these layouts needed to be image-led, to showcase the visual work of contributors.
What I did
Shades had some basic branding – a typeface and a logo. I took this and built on it, adding the vertical line feature on the titles, and choosing a different typeface for the body.
I implemented a grid that would allow a lot of flexibility, so that each spread could be customised to the work of the artist/author but still remain consistent.